![]() ![]() It’s quite something.īut there’s more to this story than just the top line. In fact, their revenues have grown by over 24% annually in the past decade. And they’ve ensured that Indians across the income spectrum first think of Manyavar or Mohey when they think of weddings. They’ve sponsored IPL teams like Kolkata Knight Riders. They’ve married Bollywood and Cricket by roping in brand ambassadors like Anushka Sharma and Virat Kohli. But Vedant Fashions has firmly imprinted itself in the Indian consumer's psyche. Branded players only have a 15–20% market share. The wedding wear industry isn’t very organized. ![]() But these brand names will probably ring a bell - Manyavar? Mohey? Now you probably haven’t heard of this company. It’s an extravaganza and depending on what you wear, you may end up spending a sizeable chunk of your savings on apparel alone.Īnd there’s one company that’s come to dominate this space - Vedant Fashions. You’ve got the Mehendi, the cocktail party, sangeet, the actual wedding, and the reception. And everybody wants to look their glamorous best. There are 13 million weddings in India each year. It’s about another business that makes a killing every wedding season - Clothes. Everything’s gone - reserved, taken, booked.īut this story isn’t about hotels. ![]() Try booking a banquet hall or fancy rooms in a 5-star hotel between November and January and you’ll see what we mean. Well, it’s already a $50 billion industry and when you consider the fact that the pandemic soured the mood the last couple of years, you’ll understand why there’s so much at stake this season. It’s a reminder that the Indian wedding season is now in full swing and will likely be an extraordinary season. Over the next few months, your Instagram feed will be packed with images of quirky ‘save the date’ invites, mehendi, and people dancing in banquet halls. In today’s Finshots, we talk about how Vedant Fashions Ltd is blazing a money trail ![]()
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